Our Business Creates More Business for You

Our goal is to bring people to your business.  We’ll do this by promoting our area as a great place to visit and as an ideal location for conventions, workshops, meetings, and trade shows.  All businesses benefit from tourism either directly or indirectly.  Because so many people are engaged in our industry in some manner, the influence is felt throughout the community.

Last year, more than 70,000 pilgrims visited the Shrine of Our Lady of Guadalupe, but we still hope to get the word out to many others who do not yet know about the Shrine.  We recently discovered that explorelacrosse.com is driving more traffic to our website than any other source.  We are grateful for the excellent work that they do promoting the many beautiful attractions in our wonderful city. Leif E. Arvidson

Executive Director, Shrine of Our Lady of Guadalupe

Responsive Website

Our user-friendly website draws 60,000-75,000 visitors every month, making your business profile a highlight among much sought-after information.


Other Promotions

  • Local brochure distribution
  • Business referrals
  • Co-op advertising opportunities
  • Trade & travel show presence

Calendar Feed

  • Direct Feed
  • Easy Setup
  • ICS Ready

Visitor’s Guide

100,000+ printed annually. This magazine-sized publication is distributed nationally and locally. Listings included with yearly membership fee.

Festival Events Handout

15,000+ printed annually.  This calendar lays out the entire year of festivals for the La Crosse area!

Social Media

Like Facebook? Follow Twitter? Pin on Pinterest?  Snap pics for Instagram? We’ll help plug all your events and promotions via our social media accounts!


Distributed every 10 days to 30,000+ emails, this is the go-to email blast announcing all upcoming events, from dining and happy hour specials to the area’s largest events.

Banner Ads (online)

  • Year Round
  • Track Views
  • Track Clicks
  • Swap Out
  • Free

Visitor Phone Support

We provide travel advice to thousands of calls a year. Be on our list.

I just want to mention that I hear so many good things about Explore La Crosse and I think you and your Team are amazing! I am so proud to be affiliated with you and to be a member of this beautiful and wonderful city! Karen Bressi

Owner, Generous Earth Pottery

Other membership benefits

Digital Billboard :A digital billboard on I90 near West Salem is utilized to promote area events.

  • To learn if your event qualifies and how to request time on the board, click here.

Current Travel/Meeting Information:

  • Monthly member newsletter
  • The most current local and regional travel statistics for this region to be found anywhere, often available on a monthly basis.
  • Special member forums and meetings

Business Networking: Numerous opportunities to network with top community leaders and professionals in the travel and business fields. Resources:

  • Area maps
  • Free listing on our website with a link to your site

Committees/Networking: The best way to find value in any nonprofit organization is to become involved.  The following committees are open to your participation:

  • Community and Government Committee
  • Convention Committee
  • Special Event Committees
Membership Fees


Amy Gabay Director of Membership & Grants

La Crosse County Convention & Visitors Bureau
410 Veterans Memorial Drive La Crosse, WI
Direct: 608-782-2286
Toll Free: 800-658-9424

Upcoming Events

all-day McDonald’s Grand Re-Opening @ McDonald's
McDonald’s Grand Re-Opening @ McDonald's
Sep 21 – Sep 24 all-day
McDonald's Grand Re-Opening @ McDonald's  | La Crosse | Wisconsin | United States
McDonald’s Grand Re-Opening McDonald’s on George Street will be having their Grand Re-Opening Weekend starting on Thursday September 21st! Join us for a weekend full of food specials and family activities! Schedule of Activities: Thursday[...]
2:00 pm Goosebumps Run/Walk @ Goose Island County Park
Goosebumps Run/Walk @ Goose Island County Park
Sep 22 @ 2:00 pm – Sep 23 @ 10:00 pm
Goosebumps Run/Walk @ Goose Island County Park | Stoddard | Wisconsin | United States
Goosebumps Run/Walk The Goosebumps 6/24 Hour Run/Walk is an exciting, fun, and unique fundraiser put on every year by the Local Lupus Alliance. The organization’s purpose is to help grow awareness and to assist local[...]
all-day 42nd Anniversary Sale at Dregne’... @ Dregne's Scandinavian Gifts
42nd Anniversary Sale at Dregne’... @ Dregne's Scandinavian Gifts
Sep 23 all-day
42nd Anniversary Sale at Dregne's Scandinavian Gifts @ Dregne's Scandinavian Gifts | Westby | Wisconsin | United States
42nd Anniversary Sale at Dregne’s Scandinavian Gifts Your shopping experience at Dregne’s Scandinavian Gifts will be a revelation of Norway’s most treasured gift lines in one location. Over 40 years of tradition has been to[...]
6:30 am Autumnal Equinox Observance @ Kinstone
Autumnal Equinox Observance @ Kinstone
Sep 23 @ 6:30 am – 7:30 am
Autumnal Equinox Observance @ Kinstone  | Fountain City | Wisconsin | United States
Autumnal Equinox Observance Come experience the Autumnal Equinox sunrise as we gather in the center of The Three Witnesses sculpture at Kinstone. Given fair weather and clear skies, we will watch the sun as it[...]