Our Business Creates More Business for You

Our goal is to bring people to your business.  We’ll do this by promoting our area as a great place to visit and as an ideal location for conventions, workshops, meetings, and trade shows.  All businesses benefit from tourism either directly or indirectly.  Because so many people are engaged in our industry in some manner, the influence is felt throughout the community.

Last year, more than 70,000 pilgrims visited the Shrine of Our Lady of Guadalupe, but we still hope to get the word out to many others who do not yet know about the Shrine.  We recently discovered that explorelacrosse.com is driving more traffic to our website than any other source.  We are grateful for the excellent work that they do promoting the many beautiful attractions in our wonderful city. Leif E. Arvidson

Executive Director, Shrine of Our Lady of Guadalupe

Responsive Website

Our user-friendly website draws 60,000-75,000 visitors every month, making your business profile a highlight among much sought-after information.


Other Promotions

  • Local brochure distribution
  • Business referrals
  • Co-op advertising opportunities
  • Trade & travel show presence

Calendar Feed

  • Direct Feed
  • Easy Setup
  • ICS Ready

Visitor’s Guide

100,000+ printed annually. This magazine-sized publication is distributed nationally and locally. Listings included with yearly membership fee.

Festival Events Handout

15,000+ printed annually.  This calendar lays out the entire year of festivals for the La Crosse area!

Social Media

Like Facebook? Follow Twitter? Pin on Pinterest?  Snap pics for Instagram? We’ll help plug all your events and promotions via our social media accounts!


Distributed every 10 days to 30,000+ emails, this is the go-to email blast announcing all upcoming events, from dining and happy hour specials to the area’s largest events.

Banner Ads (online)

  • Year Round
  • Track Views
  • Track Clicks
  • Swap Out
  • Free

Visitor Phone Support

We provide travel advice to thousands of calls a year. Be on our list.

I just want to mention that I hear so many good things about Explore La Crosse and I think you and your Team are amazing! I am so proud to be affiliated with you and to be a member of this beautiful and wonderful city! Karen Bressi

Owner, Generous Earth Pottery

Other membership benefits

Digital Billboard :A digital billboard on I90 near West Salem is utilized to promote area events.

  • To learn if your event qualifies and how to request time on the board, click here.

Current Travel/Meeting Information:

  • Monthly member newsletter
  • The most current local and regional travel statistics for this region to be found anywhere, often available on a monthly basis.
  • Special member forums and meetings

Business Networking: Numerous opportunities to network with top community leaders and professionals in the travel and business fields. Resources:

  • Area maps
  • Free listing on our website with a link to your site

Committees/Networking: The best way to find value in any nonprofit organization is to become involved.  The following committees are open to your participation:

  • Community and Government Committee
  • Convention Committee
  • Special Event Committees
Membership Fees


Amy Gabay Director of Membership & Grants

La Crosse County Convention & Visitors Bureau
410 Veterans Memorial Drive La Crosse, WI
Direct: 608-782-2286
Toll Free: 800-658-9424

Upcoming Events

all-day FREE Summer Music Lessons @ First Lutheran Church
FREE Summer Music Lessons @ First Lutheran Church
May 4 – Aug 11 all-day
FREE Summer Music Lessons @ First Lutheran Church | La Crosse | Wisconsin | United States
FREE Summer Music Lessons First Lutheran Church is offering FREE piano and vocal lessons throughout the summer. Lessons are with a highly qualified teacher. Students have one half-hour lessons each week from June 5- August[...]
all-day Downtown Walk Around @ Downtown La Crosse
Downtown Walk Around @ Downtown La Crosse
May 5 – Jun 2 all-day
Downtown Walk Around @ Downtown La Crosse
  Take the downtown walking challenge and discover new businesses, exciting new downtown developments and promote a healthy lifestyle!     Pick up your stamp card at any of the participating businesses. Visit at least[...]
8:30 am Master Class in Permaculture Design @ Kinstone
Master Class in Permaculture Design @ Kinstone
May 28 @ 8:30 am – 5:00 pm
Master Class in Permaculture Design @ Kinstone | Fountain City | Wisconsin | United States
Master Class in Permaculture Design This advanced, applied Permaculture design course is for anyone looking to study Permaculture design at a deeper level. Enhance your understanding of the Permaculture ethics and principles and practice applying[...]
11:00 am Flying Owl Program @ International Owl Center
Flying Owl Program @ International Owl Center
May 28 @ 11:00 am
Flying Owl Program @ International Owl Center | Houston | Minnesota | United States
Flying Owl Program Experience the whoosh of an owl’s wings as it flies back to its perch at the conclusion of the program. Program topics vary based on audience interest, but options include a game[...]

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