Our Business Creates More Business for You

Our goal is to bring people to your business.  We’ll do this by promoting our area as a great place to visit and as an ideal location for conventions, workshops, meetings, and trade shows.  All businesses benefit from tourism either directly or indirectly.  Because so many people are engaged in our industry in some manner, the influence is felt throughout the community.

Last year, more than 70,000 pilgrims visited the Shrine of Our Lady of Guadalupe, but we still hope to get the word out to many others who do not yet know about the Shrine.  We recently discovered that explorelacrosse.com is driving more traffic to our website than any other source.  We are grateful for the excellent work that they do promoting the many beautiful attractions in our wonderful city. Leif E. Arvidson

Executive Director, Shrine of Our Lady of Guadalupe

Responsive Website

Our user-friendly website draws 60,000-75,000 visitors every month, making your business profile a highlight among much sought-after information.


Other Promotions

  • Local brochure distribution
  • Business referrals
  • Co-op advertising opportunities
  • Trade & travel show presence

Calendar Feed

  • Direct Feed
  • Easy Setup
  • ICS Ready

Visitor’s Guide

100,000+ printed annually. This magazine-sized publication is distributed nationally and locally. Listings included with yearly membership fee.

Festival Events Handout

15,000+ printed annually.  This calendar lays out the entire year of festivals for the La Crosse area!

Social Media

Like Facebook? Follow Twitter? Pin on Pinterest?  Snap pics for Instagram? We’ll help plug all your events and promotions via our social media accounts!


Distributed every 10 days to 30,000+ emails, this is the go-to email blast announcing all upcoming events, from dining and happy hour specials to the area’s largest events.

Banner Ads (online)

  • Year Round
  • Track Views
  • Track Clicks
  • Swap Out
  • Free

Visitor Phone Support

We provide travel advice to thousands of calls a year. Be on our list.

I just want to mention that I hear so many good things about Explore La Crosse and I think you and your Team are amazing! I am so proud to be affiliated with you and to be a member of this beautiful and wonderful city! Karen Bressi

Owner, Generous Earth Pottery

Other membership benefits

Digital Billboard :A digital billboard on I90 near West Salem is utilized to promote area events.

  • To learn if your event qualifies and how to request time on the board, click here.

Current Travel/Meeting Information:

  • Monthly member newsletter
  • The most current local and regional travel statistics for this region to be found anywhere, often available on a monthly basis.
  • Special member forums and meetings

Business Networking: Numerous opportunities to network with top community leaders and professionals in the travel and business fields. Resources:

  • Area maps
  • Free listing on our website with a link to your site

Committees/Networking: The best way to find value in any nonprofit organization is to become involved.  The following committees are open to your participation:

  • Community and Government Committee
  • Convention Committee
  • Special Event Committees
Membership Fees


Amy Gabay Director of Membership & Grants

La Crosse County Convention & Visitors Bureau
410 Veterans Memorial Drive La Crosse, WI
Direct: 608-782-2286
Toll Free: 800-658-9424

Upcoming Events

all-day FREE Summer Music Lessons @ First Lutheran Church
FREE Summer Music Lessons @ First Lutheran Church
May 4 – Aug 11 all-day
FREE Summer Music Lessons @ First Lutheran Church | La Crosse | Wisconsin | United States
FREE Summer Music Lessons First Lutheran Church is offering FREE piano and vocal lessons throughout the summer. Lessons are with a highly qualified teacher. Students have one half-hour lessons each week from June 5- August[...]
5:30 pm ClogJam Intermediate Clogging Le... @ King on 5th Building
ClogJam Intermediate Clogging Le... @ King on 5th Building
Jun 5 @ 5:30 pm – Aug 28 @ 6:30 pm
ClogJam Intermediate Clogging Lessons @ King on 5th Building
12 week Intermediate ClogJam Lesson for cloggers that have 1 year experience. Learn new steps and routines for a great way to exercise during the summer. Contact info at website www.clogjam.com to register
all-day Great River Shakespeare Festival
Great River Shakespeare Festival
Jun 21 – Jul 29 all-day
Great River Shakespeare Festival
 Great River Shakespeare Festival The Great River Shakespeare Festival (GRSF) in Winona, Minnesota is Minnesota’s largest professional Equity theater outside of the Twin Cities. A professional acting company of 16 actors plus 90 designers, directors,[...]
all-day Music Together at Bebop & Bundle... @ Bebop & Bundles
Music Together at Bebop & Bundle... @ Bebop & Bundles
Jun 28 – Aug 5 all-day
Music Together at Bebop & Bundles Summer Session @ Bebop & Bundles | La Crosse | Wisconsin | United States
Music Together at Bebop & Bundles Summer Session 6-week Summer Session: June 28-August 5 Music Together® FAMILY CLASS (newborn-five years): In addition to your imaginative and engaging 45-minute weekly class, your tuition includes materials for[...]