Getting Here

Explore and experience all that La Crosse has to offer! Whether you’re looking for rest and relaxation, outdoor adventure, or quality family time, our free visitor’s guide can help you plan your next vacation. Request yours now and get all the details you need to enjoy our scenic river region!


The La Crosse Regional Airport offers close parking, easy check-in, convenient daily flights to major hubs, free WiFi, and a comfortable atmosphere.


Visit Amtrak online for schedules, tickets, stations, routes and all necessary details to plan your next trip with Amtrak!


Greyhound Lines, Inc., serving more than 3,800 destinations across North America with a modern, environmentally friendly fleet.

La Crosse Visitor’s Guide

Visitors Guide Download

La Crosse Street Map Download

Request the Guide

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Need information mailed to you?

For additional La Crosse, WI travel information, or to order copies of the La Crosse County Visitors Guide, please call toll free 1-800-658-9424 or email with your request.

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Find all of our members and traveler tools resources here.

The Visitor Center & I90 Rest Area

La Crosse Area Convention & Visitors Bureau

Located in beautiful Riverside Park along the Mississippi River, our downtown La Crosse Visitor Center is accessible year round, and staffed Memorial Day Weekend through Labor Day. In addition to access to area information, guests are invited to tour the historic Riverside Museum for a glimpse into the past.


  • Open Memorial Day Weekend through Labor Day 7 days a week from 9:00am – 4:00pm
  • Open the first two weekends of October, from 9:00am – 4:00pm

Visitors Center & I-90 Rest Area

Conveniently located off east bound I-90, this rest area and welcome center provides restrooms, area for pets to stretch, and information regarding the surrounding area including maps, brochures, directions, and much more. Outside brochure rack information and restrooms are still accessible when center is not staffed.


The Visitor Center & Rest Area is staffed throughout the following seasons:

  • November – March: Open 9:00am – 4:00pm, Tuesday – Saturday . Closed on Sunday & Monday
  • April – October: Open 9:00am – 4:00pm, Monday – Saturday, and 10:00am – 2:00pm on Sundays.

Upcoming Events

all-day McDonald’s Grand Re-Opening @ McDonald's
McDonald’s Grand Re-Opening @ McDonald's
Sep 21 – Sep 24 all-day
McDonald's Grand Re-Opening @ McDonald's  | La Crosse | Wisconsin | United States
McDonald’s Grand Re-Opening McDonald’s on George Street will be having their Grand Re-Opening Weekend starting on Thursday September 21st! Join us for a weekend full of food specials and family activities! Schedule of Activities: Thursday[...]
2:00 pm Goosebumps Run/Walk @ Goose Island County Park
Goosebumps Run/Walk @ Goose Island County Park
Sep 22 @ 2:00 pm – Sep 23 @ 10:00 pm
Goosebumps Run/Walk @ Goose Island County Park | Stoddard | Wisconsin | United States
Goosebumps Run/Walk The Goosebumps 6/24 Hour Run/Walk is an exciting, fun, and unique fundraiser put on every year by the Local Lupus Alliance. The organization’s purpose is to help grow awareness and to assist local[...]
all-day 42nd Anniversary Sale at Dregne’... @ Dregne's Scandinavian Gifts
42nd Anniversary Sale at Dregne’... @ Dregne's Scandinavian Gifts
Sep 23 all-day
42nd Anniversary Sale at Dregne's Scandinavian Gifts @ Dregne's Scandinavian Gifts | Westby | Wisconsin | United States
42nd Anniversary Sale at Dregne’s Scandinavian Gifts Your shopping experience at Dregne’s Scandinavian Gifts will be a revelation of Norway’s most treasured gift lines in one location. Over 40 years of tradition has been to[...]
6:30 am Autumnal Equinox Observance @ Kinstone
Autumnal Equinox Observance @ Kinstone
Sep 23 @ 6:30 am – 7:30 am
Autumnal Equinox Observance @ Kinstone  | Fountain City | Wisconsin | United States
Autumnal Equinox Observance Come experience the Autumnal Equinox sunrise as we gather in the center of The Three Witnesses sculpture at Kinstone. Given fair weather and clear skies, we will watch the sun as it[...]