Best Western Riverfront Hotel
The Best Western Riverfront Hotel sits directly on the Black River offering a resort like setting for business or pleasure. 119 spacious, newly renovated guest rooms and suites have been designed to provide our guests with the ultimate in comfort and convenience. Relax in our tropical atrium indoor mini water park and whirlpool. Enjoy fine dining or a cocktail in River Jack’s Restaurant and Lounge. In the summer months, enjoy Jack’s Beach Shack, outdoor bar and grill, offering volleyball, mini-golf and outdoor games along with a spectacular view of the river including a private beach and boat docking for all guests. Whatever reasons bring you to La Crosse, the friendly staff is waiting to ensure our guests an enjoyable stay.