Welcome Centers in La Crosse, WI

The welcome centers in La Crosse, WI are conveniently located off east bound I-90 and Riverside Park in downtown La Crosse, the rest area and welcome centers provide restrooms, area for pets to stretch, and information regarding the surrounding area including maps, brochures, directions, and much more. The centers are staffed throughout the year with friendly staff ready to help visitors. Outside brochure rack information and restrooms are still accessible when center is not staffed.

Visitors Center & I-90 Rest Area

The Visitor Center & Rest Area is staffed throughout the following seasons:

November – March:

Tuesday – Saturday 9-4

Sunday & Monday – Closed

April – October:

Monday – Saturday 9-4

Sundays 10-2

First trolley tour of the season!

A photo posted by La Crosse Area CVB (@explorelacrosse) on

La Crosse Visitors Center in Riverside Park

Located in beautiful Riverside Park along the Mississippi River, our downtown La Crosse Visitor Center is accessible year round, and staffed during the months listed below. In addition to access to area information, guests are invited to tour the historic Riverside Museum for a glimpse into the past. Please Note: The Museum is only open and accessible during the time periods listed below.

Memorial Day weekend-October

Monday-Friday 8-5
Saturday 9:30-4:30
Sunday 10-4

November-Memorial Day weekend

Monday-Friday 8-5
Saturday and Sunday closed

Museum Hours

Memorial Day weekend – Labor Day weekend
Monday-Saturday 9:30-4:30
Sunday 10-4
September-October, weekends only 10-4

Spinner Rack Locations

The following businesses provide information racks maintained by the La Crosse Area Convention & Visitors Bureau. Visitors are invited to stop by these locations to pick up brochures and information on area attractions, dining, and much more!

La Crosse Queen:

405 Veterans Memorial Drive
La Crosse, WI 54601

Pettibone Park & Resort

333 Park Plaza Dr
La Crosse, WI 54601

Grand River Station

Corner of 3rd Street and Jay Street
La Crosse, WI 54602

Amtrak Station

601 St Andrew St
La Crosse, WI 54601

Americas Best Value Inn

2622 Rose St
La Crosse, WI 54603

Treehouse Gifts & Home

9546 US HWY 16 East Frontage Rd
Onalaska, WI 54650

Shrine of Our Lady of Guadalupe

5250 Justin Rd
La Crosse, WI 54602

Goose Island Park and Campground

W6488 County Highway Gi
Stoddard, WI 54658

Dahl Ford Auto Museum

711 3rd Street
La Crosse, WI 54603

Visitor Guides (0nly) Available at:

La Crosse Airport

2850 Airport Rd,
La Crosse, WI 54603

City Hall

400 La Crosse St,
La Crosse, WI 54601

If you would like additional information regarding the La Crosse Area, please contact us. We look forward to hearing from you.

Phone: 1-800-658-9424 or 1-608-782-2366

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