The hotel gives back to the La Crosse community with a commemorative event celebrating the first year anniversary where all proceeds benefit Freedom Fest


The Charmant Hotel

The Charmant Hotel (101 State St.) invites the La Crosse community to gather at Riverside Park on Saturday, September 17 at 2 p.m. for the inaugural River Roast fest in celebration of the community and the hotel’s one year anniversary. Hotel Owner Don Weber along with Nick Weber of Weber Holdings, Inc.  donate proceeds of River Roast to benefit Freedom Fest, a nonprofit organization honoring veterans, paying tribute to the fallen, and raising funds for causes in support of these heroes.

The Charmant Hotel is thrilled to announce a musical lineup including: Smokin’ Bandits with Cheech and headliner Great American Taxi. In between sets, a DJ will spin music and other acts will keep the celebration going while guests feast of festive fare and drinks.

Paying homage to the fest’s name, The Charmant Hotel offers an outdoor pig roast, where guests can indulge in Pig Roast Platters, a St. Joes Brat, or a Hot Dog ($10) with two sides including a choice of roasted corn, potato salad, coleslaw, or watermelon.  Local craft beers are available at the hotel’s tent for $5 each and Elmaro Vineyard and Winery’s selection of reds and whites.Additional vendors showcasing savory and sweet bites and sips include: Waterfront’s pastries, The Pearl’s ice cream, Pearl Street Brewery and Turtle Stack Brewery’s craft brews.

There is no fee to enter River Roast presented by The Charmant Hotel. Each festival attendee who is 21 and older is required to wear a wrist band upon entry. Tickets will be sold for food and drinks. The fest begins at 2 p.m. until the finale of Great American Taxi’s set list. For more information, please visit or call 608.519.8800. To follow the hotel on social media, please visit Facebook, Instagram, or Twitter. To view photos of the property, visit this link.

About The Charmant Hotel

Opened in September 2015, The Charmant Hotel is the restoration of the 107-year-old former Joseph B. Funke candy company and is owned by Weber Holdings Founder Don Weber. This marks the second property managed by Aparium Hotel Group in Wisconsin. The 67-room, upscale lifestyle property is the first of its kind in La Crosse, and embraces locals and visitors alike, with premium guestrooms, a range of inviting food and beverage options, accommodation for special events and meetings, and plenty of space to simply sit and enjoy the city’s newest “old” gem. Charmant, which translates to “charming” in French, is also a nod to the name of a premium line of chocolates produced by the resident candy company. The dual meaning reflects the hotel’s enchanting appeal and the team’s dedication to preserving the historic building’s heritage. To book reservations, please visit The Charmant Hotel can also be found on Facebook, Twitter, and Instagram.

About Aparium Hotel Group

Aparium Hotel Group is a company founded and controlled by experienced professionals in hotel development, management, and marketing who hold the belief that great hotels are a destination sought out by travelers and a favorite place for locals – a philosophy Aparium calls Translocal Hospitality. Aparium’s passion and expertise centers on independent hotels and resorts in distinct cities and unexpected resort destinations. Each locale is built on the belief that it should be a brand in and of itself – a true celebration of independent identity and a product of its setting. The company is committed to and engaged in a visionary partnership with independent hotel owners who are intimately knowledgeable of their communities and, as such, view their properties as a source of pride. By fostering collaboration, Aparium delivers measurable and sustainable return on investment with transparency and accountability at all stages of operation. Aparium Hotel Group properties include: The Iron Horse Hotel in Milwaukee, WI; The Charmant Hotel in La Crosse, WI; and Hotel Covington in Covington, KY. The group currently has several additional projects underway to be announced in the coming year. For more information about Aparium Hotel Group visit,

About Weber Holdings

Weber Holdings (102 Jay St., Suite 400, La Crosse, WI) is a leading real estate development company in Western Wisconsin. The company is responsible for many of La Crosse County’s major development and redevelopment projects and have forever changed the downtown La Crosse skyline.  Weber Holdings is led by President Don Weber and Vice President Nick Weber. In addition to the firm’s industry changing projects, Weber Holdings has a long-standing commitment to economic development, job creation, and a proven track record of forging lasting public and private partnerships.  The company is deliberate in its approach and reliable in its commitments.  For more information about Weber Holdings, inquiries can be directed to