La Crosse named number 2 of the ‘most exciting small cities in America’ by Business Insider.

Business Insider ranked the Most Exciting Small Cities in America using combination of six criteria:

  • Nightlife per capita (bars, clubs, comedy, etc.)

  • Live music venues per capita

  • Active life options per capita (parks, outdoor activities, etc.)

  • Fast Food restaurants per capita (the fewer the better)

  • Percentage of restaurants that are fast food (the lower the better)

  • Percentage of young residents ages 20 to 34 (the higher the better)

Cities were chosen by size (50,000 and 60,000 residents), and then they researched each city and awarded a score from one to 140 in each criteria.

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