Labor Day Bike Festival Updates

It’s the fifth year for the Labor Day Bike Festival, and this time we’re improving the festival experience and showcasing new kinds of riding in the La Crosse region. As always, one road ride is featured every day with volunteer Ride Ambassadors and optional lengths and routes; this year the popular Norski Tur is coming back, with distances up to 125 miles. But we’re also adding new gravel road routes, new adult and family mountain bike rides at Human Powered Trails on the bluff overlooking La Crosse, and a new adventure/cross ride across the river in Minnesota.

Back in town there are shorter outings suitable for families and slow riders on any kind of bike.  Along with the always-popular ice cream rides, pedal-paddle and architectural tours, we’re adding a first-ever oral history tour through downtown La Crosse.  All rides are free and open to the public, with self-supported and self-guided road rides leaving from the same location.

Free maps and routes are always available on  But this year, in addition to those long-standing arrangements, we’re adding a new premium level for festival attendees, with advanced communications about schedules, plans, and routes.  Registered riders will also receive special discounts on area restaurants, businesses, and festival merchandise.

Whatever kind of bike you ride, plan on joining us September 3rd-7th for this popular event.

Bicycle La Crosse

Self-supported Bicycling in the Driftless Region.

Come for a visit throughout the year!

With picturesque flat lands and demanding hills, Southwestern Wisconsin, known to locals as the Driftless Region, offers a unique experience for bicyclists. Riders of every caliber can discover routes to relax or to challenge, or a mix of both. A new website, Bicycle La Crosse, aims to promote road riding in the region through a deft mix of technology and the guidance of local cyclists.