Our Business Creates More Business for You

Our goal is to bring people to your business.  We’ll do this by promoting our area as a great place to visit and as an ideal location for conventions, workshops, meetings, and trade shows.  All businesses benefit from tourism either directly or indirectly.  Because so many people are engaged in our industry in some manner, the influence is felt throughout the community.

Last year, more than 70,000 pilgrims visited the Shrine of Our Lady of Guadalupe, but we still hope to get the word out to many others who do not yet know about the Shrine.  We recently discovered that explorelacrosse.com is driving more traffic to our website than any other source.  We are grateful for the excellent work that they do promoting the many beautiful attractions in our wonderful city.

Leif E. Arvidson

Executive Director, Shrine of Our Lady of Guadalupe

Responsive Website

Our user-friendly website draws over 500,000 visitors a year, making your business profile a highlight among much sought-after information.


Other Promotions

  • Local brochure distribution
  • Business referrals
  • Trade & travel show presence

Calendar Feed

  • Direct Feed
  • Easy Setup
  • ICS Ready

Visitor’s Guide

90,000 printed annually with 57,000 page views on our website. This magazine-sized publication is distributed nationally and locally. Listings included with yearly membership fee. Place an AD. 

Social Media

Like Facebook? Follow Twitter? Pin on Pinterest?  Snap pics for Instagram? We’ll help plug all your events and promotions via our social media accounts!


Distributed every 10 days to 50,000 subscribers, this is the go-to email blast announcing all upcoming events, from dining and happy hour specials to the area’s largest events.

Visitor Phone Support

We provide travel advice to thousands of calls a year. Be on our list.

Festival Events Handout

50,000 printed annually.  This calendar lays out the entire year of festivals for the La Crosse area!

I just want to mention that I hear so many good things about Explore La Crosse and I think you and your Team are amazing! I am so proud to be affiliated with you and to be a member of this beautiful and wonderful city!

Karen Bressi

Owner, Generous Earth Pottery

Other membership benefits

Digital Billboard :A digital billboard on I90 near Harley Davidson and Sam’s Club in Onalaska

  • To learn if your event qualifies and how to request time on the board, click here.

Current Travel/Meeting Information:

  • Monthly member newsletter
  • The most current local and regional travel statistics for this region to be found anywhere, often available on a monthly basis.


  • Area maps
  • Free listing on our website with a link to your site
Membership Fees


Deb Carlson
Explore La Crosse
410 Veterans Memorial Drive La Crosse, WI
Direct: 608-782-2286
Toll Free: 800-658-9424