Rotary Holiday Lights
Wisconsin Great River Road
Historic Downtown La Crosse
Experience…Enjoy…Explore La Crosse
Each year, La Crosse attracts more than one million visitors, as people from across the globe are attracted to the natural beauty and recreational opportunities offered by the upper Mississippi River area - not to mention the region's rich history, unique attractions and variety of great shopping, dining and cultural offerings. We hope you enjoy our beautiful city!
November 29 - December 31, 2013
Over 2 million lights illuminate Riverside Park each holiday season as the Rotary Holiday Lights display shines downtown. Drive or walk through the park with free admission, or bring a nonperishable food item or cash to donate to those in need this holiday season.
A Must See Attraction
With the breathtaking views of the Mississippi River Valley, this beloved attraction is now more beautiful than ever before. Limestone benches weighing 3,000 lbs, a 75 foot flag pole and a 17.5 ton limestone monolith are just a few of the interesting sights you will see during your visit to the “new” park.
Voted the Prettiest Drive in America
Explore 250 miles of Wisconsin's only National Scenic Byway, featuring 33 river towns, with La Crosse being the largest city on the route! Once on the road, it will be easy to understand why this byway was voted the "Prettiest Drive" in America by the Huffington Post!
Featuring Over 116 Specialty Shops & Boutiques
All that shopping will work up an appetite, and La Crosse loves to eat! From award-winning restaurants in historic buildings to ethnic enclaves ripe for exploration, there’s something for everyone’s taste.