Welcome!

Grandad Bluff

Wisconsin Great River Road

Experience…Enjoy…Explore La Crosse

Each year, La Crosse attracts more than one million visitors, as people from across the globe are attracted to the natural beauty and recreational opportunities offered by the upper Mississippi River area - not to mention the region's rich history, unique attractions and variety of great shopping, dining and cultural offerings. We hope you enjoy our beautiful city!

A Must See Attraction

With the breathtaking views of the Mississippi River Valley, this beloved attraction is now more beautiful than ever before. Limestone benches weighing 3,000 lbs, a 75 foot flag pole and a 17.5 ton limestone monolith are just a few of the interesting sights you will see during your visit to the “new” park.

Voted the Prettiest Drive in America

Explore 250 miles of Wisconsin's only National Scenic Byway, featuring 33 river towns, with La Crosse being the largest city on the route! Once on the road, it will be easy to understand why this byway was voted the "Prettiest Drive" in America by the Huffington Post!

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Free Visitors Guide
Order your 2014
La Crosse Area Visitors Guide here, or view the 2014 guide online!
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Upcoming Events

Jun
23
Mon
all-day “Herons of La Crosse” @ 119 King Street
“Herons of La Crosse” @ 119 King Street
Jun 23 – Sep 23 all-day
"Herons of La Crosse" @ 119 King Street
Back, by Popular Demand: “Herons of La Crosse” have returned to for the summer to celebrate the arts! In celebration of the new trompe l’eoil mural and of the successful inaugural Artspire La Crosse, 17[...]
Jul
16
Wed
all-day Exhibit: “Musings” @ 119 King Street
Exhibit: “Musings” @ 119 King Street
Jul 16 – Sep 6 all-day
Exhibit: "Musings" @ 119 King Street
Jill Rippe believes a completed work of art is a pause in the stream of ideas that flow through an artist’s mind. “Musings” is about that flow, before and after her 2012 design of a[...]
all-day Exhibit: “With New Eyes” @ 119 King Street
Exhibit: “With New Eyes” @ 119 King Street
Jul 16 – Oct 4 all-day
Exhibit: "With New Eyes" @ 119 King Street
“With New Eyes” features the work of Jeff Rennicke, former writer for National Geographic Traveler and Reader’s Digest. He encourages the viewer, through beauty and creativity, to “have new eyes” rather than see new landscapes.[...]
Jul
30
Wed
all-day Free Wheelin’ Wednesday
Free Wheelin’ Wednesday
Jul 30 all-day
Free Wheelin' Wednesday
Ride your bicycle in to The Tasting Room and we’ll re-fuel you with a FREE pint. *offer limited to regular priced pints

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