Wisconsin Great River Road
Experience…Enjoy…Explore La Crosse
Each year, La Crosse attracts more than one million visitors, as people from across the globe are attracted to the natural beauty and recreational opportunities offered by the upper Mississippi River area - not to mention the region's rich history, unique attractions and variety of great shopping, dining and cultural offerings. We hope you enjoy our beautiful city!
A Must See Attraction
With the breathtaking views of the Mississippi River Valley, this beloved attraction is now more beautiful than ever before. Limestone benches weighing 3,000 lbs, a 75 foot flag pole and a 17.5 ton limestone monolith are just a few of the interesting sights you will see during your visit to the “new” park.
Voted the Prettiest Drive in America
Explore 250 miles of Wisconsin's only National Scenic Byway, featuring 33 river towns, with La Crosse being the largest city on the route! Once on the road, it will be easy to understand why this byway was voted the "Prettiest Drive" in America by the Huffington Post!